adiclub

Client
adidas

Skills & Roll
Identity Development
Graphic Design

Art Direction
Matthew Locascio

Our team revamped the entire adidas membership reward program. I was part of the development of the iconic club’s storytelling as well as creating the visuals that influence the members’ online experience. 

We chose the direction of a transformative logo because it recognizes all the diverse personalities, stories, and passions we bring together through adiclub. The logo has one constant element and one transformative element that flips through different identities.